From the official MINI Press Release.

The MINI Clubvan lends business an individual and exclusive touch.

The MINI Clubvan’s innovative blend of clean and uncluttered practicality and exclusive premium characteristics makes for a distinctive presence around town. This innovative vehicle concept is tailored in particular to the needs of commercial users such as fashion designers, event caterers, architects or photographers whose businesses supply exclusive products and services to discerning customers and who are also looking to express their appreciation of premium quality and individual style in their choice of vehicle. Whether as a mobile calling card for small businesses or as a stylish addition to a wider vehicle fleet, the MINI Clubvan makes a bold and innovative choice of delivery vehicle for commercial users, and one whose typical MINI driving fun and instantly identifiable charisma are guaranteed to make a winning and lasting impression.

Three Versions – MINI One, Cooper and Cooper D.

It’s groovy that’s all you need to know.